VISN faced with good opportunities for development

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The industry pointed out that from the medium and long-term point of view,VISN is still facing good opportunities of development. Olympic Games bring a wide range of mobile media effect, it not just motivated the growing sale of mobile TV during the Olympic Games, the more importance is that it has an effect on the development of mobile TV. Through the simultaneous live broadcast of the Olympic tournament, the value of the mobile TV was recognized, watching TV and accessing to information in the travel became people’s habit, which is the source to promote the long-term development of mobile TV.

Orient Securities analyst believes that China's mobile TV development of the market potential is great. China's urban public transport to increase the number of passengers off the whole trend of the current high oil prices and parking fees lead to increased cost of private car use, some people will travel Gaisheng public transport, particularly rail transit, because of their fast, be on time People's favorite.

According to Analysys International released the "2008 China the second quarter of outdoor electronic screen advertising market quarterly monitoring", in the second quarter, outdoor electronic screen advertising market revenue size to 16 billion yuan, up 69.6 percent. The outdoor electronic screen advertising market in the second quarter are the direct beneficiaries of the Olympic economy, which, Metro TV Bus particularly in the areas of performance, with significant increases compared to other areas, and account for the entire industry share of 23.2 percent , Ranking second in the entire industry.

More importantly, the owners’ strength level of inputting mobile TV advertising is being improved, like McDonald's, Johnson, Gume, China Life Insurance, Mengniu and other large companies have become the stable advertisers of mobile TV. This is conducive not only to improve the influence of mobile TV ads, but also to increase advertising revenue of mobile TV.