50% of social network marketing activities will fail

This industry news is provided from the SK Net Service Company Ltd
Oct. 7, according to foreign media reports, Gartner analyst Adam Sarner expected a few days ago, in the "Fortune 1000" companies which owns a Web site, 75% of all enterprises will use social networking technology in the marketing and customer relationship management, but 50 percent will end in failure.

Sana said: "The business community from establishing ties with rush, but the two sides do not have a common goal of these efforts will eventually end in failure." So-called "common goal" means that enterprises can achieve the purpose of publicity, but also to attract consumers .

And to find the balance point will not be easy. The most attractive and networking programs for business has no value, is often a flash in the pan; and marketing activities on the Internet does not give users a good impression, Sana also described Facebook as an example.

Facebook is a social networking Web site, rather than a tool to improve enterprise performance. The main ad to a friend in the inter-communication-based Web site to advertise success is not an easy task, Beacon advertising program is the best evidence of frustration.

Every business has its own differences, so there is no universal social advertising and marketing solutions. However, Sana believe that the enterprise must first clear why the use of social network marketing. Are clear about their purpose, companies can choose to implement the program.

Sana said that the most direct cause of the failure for social network marketing is that the enterprise is not clear about these goals. Sana also viewed that the economic downturn will not be cut the expenses on the corporate social network marketing and customer relationship management.