SK Net Service Company Ltd: To boost online advertising Microsoft increase GPS support for MSN

This IT news is provided from the SK Net Service Company Ltd

July 29, Microsoft released an API program, this program will enable Web site to sent address information to GPS navigation devices, and it is a part of Microsoft's expanding service of MSN Direct.
Microsoft at a press conference in the statement, the MSN Direct set for the API procedures, will enable the wireless Web site or through a USB connection to the GPS information sent venues unit.
API is Microsoft's annual January Consumer Electronics Show in the introduction, the developer is free, and, for the user how to use the API to the MSN Direct site has been online using the equipment.
MSN Direct is an FM-based digital services, to allow portable devices including GPS devices, watches, home appliances and even from some MSN services to receive information. This service also allows users to receive at the same time in Windows Live Messenger on a new mail notifications.
According to reports, MSN Direct is carried out by Microsoft a big part of the plan, this plan is adopted by the company Microsoft hopes MSN and Windows Live online service for additional features to boost online advertising, to increase the company's competitiveness on the market, to defeat Google.
Specifically, the latest release of the API program will send from the site of the site address, business directory, or other location information to the GPS unit, Microsoft said that it reduced the number of users operators, such as when the user to re-enter a site, They need to re-enter or on the device to find the same information, and in the process on the reduction of this operation.
In order to make information be transferred between sites, the equipment must be in line with MSN Direct, at present, global positioning systems manufacturer Garmin and Alpine Electronics has introduced products of this function, this equipment must also be concordant with the ID of Windows Live .